Reimagining Engagement: A Transparent Digital Campaign
Design for a well-known ski resort looking to engage with the local community and clientele from an operations viewpoint. With Origin Design, I helped concept a transparency digital campaign around a "Winter PACT" based on the pillars of promise, action, communication and transparency. The digital campaign focused on celebrating stories behind the scenes, the stories of search and rescue, and the importance of winter preparedness.
Approach
Developed a design strategy involving discovery workshops with the client to establish a cohesive visual direction that resonates with the brand.
Mood boards, design direction and branding.
Ensured seamless user experiences across various devices, making it easy for visitors to explore and discover.
Prioritized user needs and feedback to create an engaging and intuitive interface and architecture.
Worked collaboratively with team and stakeholders to align design work with campaign goals.
