Empowering Blue Economy Growth with Gulf of Maine Ventures
Gulf of Maine Ventures is the business development and impact investment arm of the Gulf of Maine Research Institute. Starting in Portland, ME, they bridge the gap between innovative, blue economy businesses and the capital, technical knowledge, and networks needed to help them grow. With Upswell design, I helped them craft a component-based microsite to better tell their important stories.
Approach:
Worked closely with client and team to align design with their goals and messaging.
Implemented a modular and scalable component-based design system for flexibility and ease of content management.
Leveraged compelling visual storytelling and narratives to effectively communicate Gulf of Maine Ventures' impact and mission.
Created an accessible and user-friendly and intuitive interface to enhance engagement.
