Bridging Innovation and Brand Harmony
Nokia Bell Labs is the research arm of the main Nokia brand. With a commitment to addressing human needs and driving purposeful, sustainable innovations, Bell Labs aims to differentiate itself within the Nokia ecosystem. Our challenge was to create a distinctive digital experience that maintained alignment with Nokia's design system while accentuating Bell Labs' unique identity and its significant impact on society.
Approach
Integrated Bell Labs' unique design elements into the established Nokia design system for a consistent brand experience and design harmony.
Highlight Bell Labs’ pioneering research and its societal significance.
Integrated the new website into Nokia's ecosystem while maintaining a distinct research-focused section.
